Located on the main Sohar-Dubai road at Falaj al Qabail, the Centre also houses a recruitment centre and HR support.

The centre was officially opened by the Wali of Sohar, HE Mohammed Bin Ahmed Al-Busaidy, on 5 November 2006 and, since then, has received more than 5000 visitors, including trade delegations, local school students, members of the general public, business representatives and, of course, Omanis enquiring about future employment opportunities with our company.

Inside the Centre is a physical model of the smelter, power plant and port facility as well as a wealth of information about aluminium, the smelting process, project updates and brochures and magazines.